A Marketing plan for Tender Care soap (Colgate-Palmolive, Philippines)

• Main Authors: Bautista, Katherine Rica B., Gepuela, Georgina Sharon M., Molinyawe, Ma. Pamela, Narvaez, Rommell B.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16794
• Institution: De La Salle University

Tender Care soap has been existing in the market for over 20 years and it has been catering to mothers and babies in the BCD classes. All these years, Tender Care has been successful in maintaining the consumer perception of the soap for babies. It is only recently that they started targeting the mo...