A Proposed marketing plan for polo the mint with the hole

The Confectionery Industry in the Philippines is steadily increasing with the market demand. The industry is so big that there are at least 250 brands competing. Last 1994, Nestle Phil. Inc. entered the industry by initially introducing KITKAT, Fox's and POLO. After a few months there was the e...

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Bibliographic Details
Main Authors: Belleza, Polinar S., Gerodias, Jardine M., Gregorio, Gilbert M., Torres, Maryu Pauline O.
Format: text
Language:English
Published: Animo Repository 1996
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16797
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Institution: De La Salle University
Language: English