A Proposed marketing plan for polo the mint with the hole

• Main Authors: Belleza, Polinar S., Gerodias, Jardine M., Gregorio, Gilbert M., Torres, Maryu Pauline O.
• Format: text
• Language: English
• Published: Animo Repository 1996
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16797
• Institution: De La Salle University

The Confectionery Industry in the Philippines is steadily increasing with the market demand. The industry is so big that there are at least 250 brands competing. Last 1994, Nestle Phil. Inc. entered the industry by initially introducing KITKAT, Fox's and POLO. After a few months there was the e...