An Evaluation on the cash van sales program of Del Monte Philippines, Inc.
Del Monte Philippines, Inc. (DMPI) makes use of a three level distribution system wherein the tertiary trade (sari-sari stores and market stalls) were not being reached directly by the distributors. The company saw the potential for growth in this level, so it decided to implement the Cash Van Sales...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1992
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16799 |
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| Institution: | De La Salle University |
| Language: | English |
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