A Marketing research on the inbound and outbound clients of federal express

• Main Authors: Bernardo, Maria Lisette R., Esteban, Rosanna Chua, Favila, Marie Antonette R.
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16801
• Institution: De La Salle University

This study has identified the service factors that contribute to the dismal showing of outbound clients relative to inbound clients. Based on the results of the survey, higher rates was the primary concern of the majority of the respondents. The willingness of respondents to shift to another courier company is eminent, specially if the service factors are taken into consideration. The researchers analyzed the results of the survey then came up with possible recommendations that may be helpful for Federal Express in addressing the problem of why inbound clients have not yet availed of the services of the company for outbound transactions. Specific recommendations such as: (1) hiring eleven more Account Executives, (2) leasing an additional van, (3) adopting the Consolidation Principle to widen and balance the industries that it hopes to target, and, (4) strengthen the marketing function of the company.