A Proposed advertising plan for San Miguel packaging products
The proposed 1995 SMPP Advertising Plan primarily focuses on San Miguel Packaging Products as a company. SMPP experienced a negative growth in 1992 and a declining share in SMC's Total Revenues. The advertising campaign serves to reinforce SMPP's marketing efforts in stimulating the demand...
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| Main Authors: | , , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1994
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16802 |
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| Institution: | De La Salle University |
| Language: | English |