An Advertising campaign for Asia Brewery, Incorporated's admiral beer
ADMIRAL BEER is Asia Brewery, Incorporated's entry in the high alcohol segment to serve the growing market of heavy beer drinkers. It is to be directly positioned against the only player in the high alcohol beer segment today-Red Horse Beer. This advertising campaign aims to: 1) create awarenes...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1994
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16807 |
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| Institution: | De La Salle University |
| Language: | English |
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