A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila

• Main Authors: Carandang, Gina Y., Castaneda, Precious M., Solomon, Sharon Sheila M., Yu, Elizabeth T.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16822
• Institution: De La Salle University

The present exploratory research aimed to investigate the acceptability of establishing a dealership network for Philippine Fuji Xerox's low-end products in Metro Manila. This was achieved through the analysis of the market, products, competitors distribution set-up, and criteria of both the dealers and PFXC. Written and oral interviews were conducted in gathering the necessary data. Philippine Fuji Xerox may establish a dealership network for their low-end products in Metro Manila since major findings revealed that dealers hold the market for such products. As what most competitors are doing, PFXC may also proceed with dealership because it has the products which can vie with the other players in the market in terms of quality and price. In addition, the criteria of the dealers and PFXC generally complement each other. With these, it is recommended that in setting up a dealership network, the company should provide protection to the dealers. Initially, it is important that PFXC give training to dealers' salesmen and come up with incentives. To further generate sales, the customers of dealers may also be offered incentives. Eventually, dealership may be set up in the key cities in the provinces as they are developed. Lastly, when success of the dealership for the low-end products is realized and the market is sophisticated enough, the company may introduce their middle-end products to the dealers.