A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila

The present exploratory research aimed to investigate the acceptability of establishing a dealership network for Philippine Fuji Xerox's low-end products in Metro Manila. This was achieved through the analysis of the market, products, competitors distribution set-up, and criteria of both the de...

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Main Authors: Carandang, Gina Y., Castaneda, Precious M., Solomon, Sharon Sheila M., Yu, Elizabeth T.
Format: text
Language:English
Published: Animo Repository 1995
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16822
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-17335
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-173352021-12-14T06:55:34Z A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila Carandang, Gina Y. Castaneda, Precious M. Solomon, Sharon Sheila M. Yu, Elizabeth T. The present exploratory research aimed to investigate the acceptability of establishing a dealership network for Philippine Fuji Xerox's low-end products in Metro Manila. This was achieved through the analysis of the market, products, competitors distribution set-up, and criteria of both the dealers and PFXC. Written and oral interviews were conducted in gathering the necessary data. Philippine Fuji Xerox may establish a dealership network for their low-end products in Metro Manila since major findings revealed that dealers hold the market for such products. As what most competitors are doing, PFXC may also proceed with dealership because it has the products which can vie with the other players in the market in terms of quality and price. In addition, the criteria of the dealers and PFXC generally complement each other. With these, it is recommended that in setting up a dealership network, the company should provide protection to the dealers. Initially, it is important that PFXC give training to dealers' salesmen and come up with incentives. To further generate sales, the customers of dealers may also be offered incentives. Eventually, dealership may be set up in the key cities in the provinces as they are developed. Lastly, when success of the dealership for the low-end products is realized and the market is sophisticated enough, the company may introduce their middle-end products to the dealers. 1995-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16822 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The present exploratory research aimed to investigate the acceptability of establishing a dealership network for Philippine Fuji Xerox's low-end products in Metro Manila. This was achieved through the analysis of the market, products, competitors distribution set-up, and criteria of both the dealers and PFXC. Written and oral interviews were conducted in gathering the necessary data. Philippine Fuji Xerox may establish a dealership network for their low-end products in Metro Manila since major findings revealed that dealers hold the market for such products. As what most competitors are doing, PFXC may also proceed with dealership because it has the products which can vie with the other players in the market in terms of quality and price. In addition, the criteria of the dealers and PFXC generally complement each other. With these, it is recommended that in setting up a dealership network, the company should provide protection to the dealers. Initially, it is important that PFXC give training to dealers' salesmen and come up with incentives. To further generate sales, the customers of dealers may also be offered incentives. Eventually, dealership may be set up in the key cities in the provinces as they are developed. Lastly, when success of the dealership for the low-end products is realized and the market is sophisticated enough, the company may introduce their middle-end products to the dealers.
format text
author Carandang, Gina Y.
Castaneda, Precious M.
Solomon, Sharon Sheila M.
Yu, Elizabeth T.
spellingShingle Carandang, Gina Y.
Castaneda, Precious M.
Solomon, Sharon Sheila M.
Yu, Elizabeth T.
A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
author_facet Carandang, Gina Y.
Castaneda, Precious M.
Solomon, Sharon Sheila M.
Yu, Elizabeth T.
author_sort Carandang, Gina Y.
title A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
title_short A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
title_full A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
title_fullStr A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
title_full_unstemmed A Research paper on the acceptability of establishing a dealership network for Philippine Fuji xerox corporation in Metro Manila
title_sort research paper on the acceptability of establishing a dealership network for philippine fuji xerox corporation in metro manila
publisher Animo Repository
publishDate 1995
url https://animorepository.dlsu.edu.ph/etd_bachelors/16822
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