A Study on the awareness and perception of actual and potential consumers of the Body Shop Philippines
The Body Shop's explosive international growth was driven by its franchising program, expanding sales at a rate of 50% annually. It opened its doors to the Philippine market last May 1996, tapping an estimated population of 72 million Filipinos who spend billions of pesos for personal care prod...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1997
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16833 |
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| Institution: | De La Salle University |
| Language: | English |