A Sales promotions campaign for white petals bathroom tissue

• Main Authors: Chu, Shelly, Pelea, Jerome, Rufin, Mylene
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16843
• Institution: De La Salle University

The sales promotion plan has been designed to support the introduction of White Petals Bathroom Tissue in the two-ply category. The plan aims to promote trade acceptance for the brand and to generate trial usership among the consumers. The sales promotion plan is designed to attract the trade as well as the consumers. Activities lined up for the trade include giving out free T-shirts for every purchase of three (3) cases and during the rainy season free golf umbrellas will be given away for every purchase of five (5) cases. For the consumers, in-store promotional activities include promo girls. Enclosure premiums and bonus packs will also be done to encourage product trial. The total sales promotions budget is P 750,000. The above mentioned promotional activities will contribute 44.7% of the sales objective of 22,968 cases which translates to P 16,116,071.48 for the year 1992.