A Sales promotions campaign for white petals bathroom tissue

The sales promotion plan has been designed to support the introduction of White Petals Bathroom Tissue in the two-ply category. The plan aims to promote trade acceptance for the brand and to generate trial usership among the consumers. The sales promotion plan is designed to attract the trade as wel...

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Bibliographic Details
Main Authors: Chu, Shelly, Pelea, Jerome, Rufin, Mylene
Format: text
Language:English
Published: Animo Repository 1992
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16843
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Institution: De La Salle University
Language: English