An Evaluative study on the performance of the GMA route sales force of Magnolia Corporation's frozen desserts and snacks business

This practicum paper on Magnolia Corporation, focusing on Frozen Desserts and Snacks, gives an overview of the company's history, nature of business, its organizational set-up, product lines, market served and location, its competitors and their strategies. An account of the training undertaken...

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Bibliographic Details
Main Authors: Cruz, Ma. Alita Z., Lo, Konnie O., Pe, Pearlie U., Tiu, Gladice S.
Format: text
Language:English
Published: Animo Repository 1992
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16867
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Institution: De La Salle University
Language: English