An Evaluative study on the performance of the GMA route sales force of Magnolia Corporation's frozen desserts and snacks business

• Main Authors: Cruz, Ma. Alita Z., Lo, Konnie O., Pe, Pearlie U., Tiu, Gladice S.
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16867
• Institution: De La Salle University

This practicum paper on Magnolia Corporation, focusing on Frozen Desserts and Snacks, gives an overview of the company's history, nature of business, its organizational set-up, product lines, market served and location, its competitors and their strategies. An account of the training undertaken...