Project management at Kuehchic Desserts: Refreshing a traditional business

Project management at Kuehchic Desserts: Refreshing a traditional business

In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the la...

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Bibliographic Details
Main Author: DE MEYER, Arnoud
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Project management
process management
resource allocation
decision making
entrepreneurship
operations and supply chain management
Asian Studies
Operations and Supply Chain Management
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/414
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0004%20%5BKuehchic%5D/SMU-22-0004%20%5BKuehchic%5D.pdf?CT=1649644883183&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/414
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0004%20%5BKuehchic%5D/SMU-22-0004%20%5BKuehchic%5D.pdf?CT=1649644883183&OR=ItemsView

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