Project management at Kuehchic Desserts: Refreshing a traditional business
In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the la...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/414 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0004%20%5BKuehchic%5D/SMU-22-0004%20%5BKuehchic%5D.pdf?CT=1649644883183&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |