Project management at Kuehchic Desserts: Refreshing a traditional business

• Main Author: DE MEYER, Arnoud
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Project management; process management; resource allocation; decision making; entrepreneurship; operations and supply chain management; Asian Studies; Operations and Supply Chain Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/414; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0004%20%5BKuehchic%5D/SMU-22-0004%20%5BKuehchic%5D.pdf?CT=1649644883183&OR=ItemsView
• Institution: Singapore Management University

In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the la...