A Marketing plan for Lipton ice tea
The goal of this marketing plan is to create a niche in the ice tea market. Based on this, the following recommendations were made: a. Project Lipton Ice Tea as an all-natural drink. b. Stretch the age of the target market from 15-35 to 15-40 years old. c. Change the packaging design and pack sizes....
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Animo Repository
1994
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oai:animorepository.dlsu.edu.ph:etd_bachelors-173812021-12-15T06:43:31Z A Marketing plan for Lipton ice tea Cruz, Ma. Araceli Z. Delana, Alan Joseph Goson, Ely Jevon Sy, Caroline The goal of this marketing plan is to create a niche in the ice tea market. Based on this, the following recommendations were made: a. Project Lipton Ice Tea as an all-natural drink. b. Stretch the age of the target market from 15-35 to 15-40 years old. c. Change the packaging design and pack sizes. d. Continue with the same premium pricing. e. Lipton Ice Tea should be distributed in supermarkets, groceries, and convenience stores nationwide. f. Implement trade promos like 20 plus 1 package deal. g. For the industrial side, to tap other markets like hotels and restaurants. h. Industrial promo to be implemented is to give Lipton Ice Tea dispensers for every five cases ordered. I. Create awareness through the use of tri-media. j. Traditional promotions will be utilized such as demo ladies, bandings, and sponsorships. The said programs and strategies will be evaluated by Unisearch after each quarter. 1994-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16868 Bachelor's Theses English Animo Repository |
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De La Salle University |
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De La Salle University Library |
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DLSU Institutional Repository |
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English |
| description |
The goal of this marketing plan is to create a niche in the ice tea market. Based on this, the following recommendations were made:
a. Project Lipton Ice Tea as an all-natural drink.
b. Stretch the age of the target market from 15-35 to 15-40 years old.
c. Change the packaging design and pack sizes.
d. Continue with the same premium pricing.
e. Lipton Ice Tea should be distributed in supermarkets, groceries, and convenience stores nationwide.
f. Implement trade promos like 20 plus 1 package deal.
g. For the industrial side, to tap other markets like hotels and restaurants.
h. Industrial promo to be implemented is to give Lipton Ice Tea dispensers for every five cases ordered.
I. Create awareness through the use of tri-media.
j. Traditional promotions will be utilized such as demo ladies, bandings, and sponsorships.
The said programs and strategies will be evaluated by Unisearch after each quarter. |
| format |
text |
| author |
Cruz, Ma. Araceli Z. Delana, Alan Joseph Goson, Ely Jevon Sy, Caroline |
| spellingShingle |
Cruz, Ma. Araceli Z. Delana, Alan Joseph Goson, Ely Jevon Sy, Caroline A Marketing plan for Lipton ice tea |
| author_facet |
Cruz, Ma. Araceli Z. Delana, Alan Joseph Goson, Ely Jevon Sy, Caroline |
| author_sort |
Cruz, Ma. Araceli Z. |
| title |
A Marketing plan for Lipton ice tea |
| title_short |
A Marketing plan for Lipton ice tea |
| title_full |
A Marketing plan for Lipton ice tea |
| title_fullStr |
A Marketing plan for Lipton ice tea |
| title_full_unstemmed |
A Marketing plan for Lipton ice tea |
| title_sort |
marketing plan for lipton ice tea |
| publisher |
Animo Repository |
| publishDate |
1994 |
| url |
https://animorepository.dlsu.edu.ph/etd_bachelors/16868 |
| _version_ |
1772835106065481728 |