A Marketing plan for Lipton ice tea
The goal of this marketing plan is to create a niche in the ice tea market. Based on this, the following recommendations were made: a. Project Lipton Ice Tea as an all-natural drink. b. Stretch the age of the target market from 15-35 to 15-40 years old. c. Change the packaging design and pack sizes....
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1994
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16868 |
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| Institution: | De La Salle University |
| Language: | English |
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