A Research study on the consumer attitudes towards Uratex mattresses

• Main Authors: De Guzman, Carolina I., Espiritu, Ma. Erica R., Fortich, Angelica P., Tan, Robert B.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16878
• Institution: De La Salle University

This study aims to discover the various attitudes of the target market as a whole of Uratex Philippines for its best selling foam mattress-the Uratex foam mattress. The proponents of this study have done the necessary research in the hopes that this could aid the company in using the marketing conce...