Project surf

SURF, a non-synthetic detergent bar holds a 4.8% market share nationwide as of May 1994. It ranks second as compared to its competitors. This marketing plan is made to increase the market share of SURF detergent bar nationwide. It seeks to improve its position in the low-priced bar market. This plan...

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Bibliographic Details
Main Authors: Golez, Mary Grace P., Magpayo, Ma. Patricia P., Pabelico, Anna Leah M.
Format: text
Language:English
Published: Animo Repository 1994
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16911
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Institution: De La Salle University
Language: English