Project surf

• Main Authors: Golez, Mary Grace P., Magpayo, Ma. Patricia P., Pabelico, Anna Leah M.
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16911
• Institution: De La Salle University

SURF, a non-synthetic detergent bar holds a 4.8% market share nationwide as of May 1994. It ranks second as compared to its competitors. This marketing plan is made to increase the market share of SURF detergent bar nationwide. It seeks to improve its position in the low-priced bar market. This plan aims to increase the market share of SURF to 7.8% by the end of 1995 and have a 80% distribution in all outlets. To achieve these objectives, the main marketing thrust is to improve the image of SURF detergent bar as a product that performs well if not better than the leading brand through advertising and promotions. This will create awareness among consumers thus, increasing trial rate among them. A marketing plan has been formulated to support the improvement on SURF's image that will gain high market acceptance among target users. A copy of the plan is hereby attached.