A Marketing plan for round table pizza

• Main Authors: Gonzales, Tiffany, Ngo, Sherwin Lim, Ramos, Martin, Vicente, Ma. Rulette, Tan, Howell
• Format: text
• Language: English
• Published: Animo Repository 1994
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16914
• Institution: De La Salle University

One of the newest entrants in the pizza market is Round Table Pizza, a franchise of Citadel Foods Corporation from Round Table Pizza Franchise Corporation, USA. In its two-year existence, it already has six outlets located inside large shopping malls and other strategic areas in Metro Manila. It pla...