A marketing plan for California Pizza Kitchen Fort Bonifacio branch

California Pizza Kitchen (CPK) Philippines is a local franchise of the global brand of the same name. Established in 1998 under the management of Global Restaurant Concepts Incorporated (GRCI), CPK Philippines is the first franchise to open outside the United States hence making it the flagship bra...

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Bibliographic Details
Main Author: Batobalonos, John Michael G.
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18057
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Institution: De La Salle University
Language: English