Bayclin disinfectant cleaner for Bayer Philippines consumer products division

• Main Authors: Hung, Ying Kit, Nolasco, Jocelyn, Sitosta, Nathalie, Sy, Terence
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16917
• Institution: De La Salle University

After two years since the launching of S.O.S. disinfectant cleaner by Bayer Philippines Consumer Products division, the product seem to be having difficulty in its sales. Amidst the various researches done for the product, even before it was launched, its chemistry seemed to have led the product to the wrong direction. S.O.S. became a product with a very weak take off sales, contributing only P 1.66M to Bayer Consumer Product's total sales in 1991. After an in-depth analysis of the disinfectant market, Bayer Philippines is now planning to relaunch the product under a new brand name, new and better formulation, new packaging and label design. Corrections were made to suit the product to the target market. The new BAYCLIN is the scientific breakthrough in disinfectant cleaner. It contains a double disinfecting formula, making it more effective and faster (than other disinfectants) in killing germs, viruses and bacteria upon contact. It also leaves a more lasting effect and fragrance on the surroundings. As a superior and innovative product, BAYCLIN's new target market will be both the institutional accounts (primary market) and the consumer market (secondary market).