An Evaluative study on the performance of the Magnolia fruit bars using indicators such as market share and sales volume from July 1992 to February 1993

This practicum paper basically covers the evaluation of the performance of the Magnolia Fruit Bars, one of the latest additions to the many product lines of Magnolia in the single serve market, as related to several macro and micro environmental variables. The study includes the history, nature of b...

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Bibliographic Details
Main Authors: Jose, Lani R.A., Gregorio, Ma. Cecilia S.J.
Format: text
Language:English
Published: Animo Repository 1993
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16921
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Institution: De La Salle University
Language: English
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