A marketing plan on Bacardi light-dry rum
Despite its established international appeal, Bacardi Rum continues to struggle for attention in the local spirits market. Now, after three years of marketing efforts by Jardine Wines & Spirits Philippines, Bacardi's sales remain stunted. Analysis of the current spirits industry has led the...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1997
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16935 |
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| Institution: | De La Salle University |
| Language: | English |