A marketing plan on Selecta Dairy Products, Inc.: Swirls and twirls collection
The ice cream industry that has been long dominated by the ice cream giant, Magnolia, has been rattled with the entry of Selecta Dairy Products, Inc., which was relaunched in 1990. In its effort to provide quality ice cream, Selecta continues to gear itself towards the innovation of new, fun and exc...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1993
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16937 |
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| Institution: | De La Salle University |
| Language: | English |