Center for international trade expositions and missions giftshoppe

• Main Authors: Yao, Dennis, Zamora, Rachel, Paras, Jonathan, Ortega, Ramoncito, Elago, Sidney, Lago, Dwight, Co, Oly, Cheng, Jonathan, Ocampochua, Nelson, Malabag, Noel, Almoradie, Gregorio, Sayas, Jennifer
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16954
• Institution: De La Salle University

The report seeks to evaluate the performance of the Giftshoppe during the 16th Gifts, Toys. Housewares and Fashion Accessories Market Week. Specifically, the report aims to find out the marketing mix used, the competitors (either direct or indirect), the strengths, weaknesses, and problems of the Giftshoppe. The outcome of the four day Market Week showed that the gross sales and net income of the Giftshoppe were higher as compared to the previous souvenir shop established last 1991. Despite of this fact the group that handled the Giftshoppe feels they could have achieved more if not for some constraints. They encountered some inventory and time management problems. The aforementioned later on gave rise to several other difficulties for the members of the group. In any case, the group members were able to ease the said difficulties and still achieved great results.