Center for international trade expositions and missions giftshoppe

• Main Authors: Yao, Dennis, Zamora, Rachel, Paras, Jonathan, Ortega, Ramoncito, Elago, Sidney, Lago, Dwight, Co, Oly, Cheng, Jonathan, Ocampochua, Nelson, Malabag, Noel, Almoradie, Gregorio, Sayas, Jennifer
• Format: text
• Language: English
• Published: Animo Repository 1992
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16954
• Institution: De La Salle University

The report seeks to evaluate the performance of the Giftshoppe during the 16th Gifts, Toys. Housewares and Fashion Accessories Market Week. Specifically, the report aims to find out the marketing mix used, the competitors (either direct or indirect), the strengths, weaknesses, and problems of the Gi...