Advertising campaign for Motorola cellular phones

Motorola is, by far, the market leader in the cellular phone industry. It holds more than 80% of the analog market, approximately 68% of the digital market, and about 50% of the ETACS market. However, fierce competitive activity, especially by Nokia, has threatened its overall market share. With the...

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Bibliographic Details
Main Authors: Gimenez, Geoffrey, Jahrling, Giuseppina, Kahn, Francesca, Montinola, Christina
Format: text
Language:English
Published: Animo Repository 1995
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16958
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Institution: De La Salle University
Language: English