Advertising campaign for Motorola cellular phones

• Main Authors: Gimenez, Geoffrey, Jahrling, Giuseppina, Kahn, Francesca, Montinola, Christina
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16958
• Institution: De La Salle University

Motorola is, by far, the market leader in the cellular phone industry. It holds more than 80% of the analog market, approximately 68% of the digital market, and about 50% of the ETACS market. However, fierce competitive activity, especially by Nokia, has threatened its overall market share. With the...