A Case study of Jolibee Foods Corporation: Going International
This thesis was conducted in order to study the international development of Jollibee Foods Corporation, and the strategies and modes used. The main intention of this thesis was to tell the story of how Jollibee carried out its international expansion. It also aim to analyze the different strategies...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17513 |
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| Institution: | De La Salle University |
| Language: | English |