A case of strategic planning for Jollibee Foods Corporation

The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry. Most view this industry to be highly competitive where key industry players constantly compete for the same group...

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Bibliographic Details
Main Author: Vendiola, Evelyn Q.
Format: text
Language:English
Published: Animo Repository 1999
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2320
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Institution: De La Salle University
Language: English