A case of strategic planning for Jollibee Foods Corporation
The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry. Most view this industry to be highly competitive where key industry players constantly compete for the same group...
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| Format: | text |
| Language: | English |
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Animo Repository
1999
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2320 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry.
Most view this industry to be highly competitive where key industry players constantly compete for the same group of customers. Being the current industry leader, Jollibee is not content to sit in its laurels. The company revised its vision with the following in mind. |
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