A case of strategic planning for Jollibee Foods Corporation
The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry. Most view this industry to be highly competitive where key industry players constantly compete for the same group...
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1999
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oai:animorepository.dlsu.edu.ph:etd_masteral-91582023-11-07T09:51:29Z A case of strategic planning for Jollibee Foods Corporation Vendiola, Evelyn Q. The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry. Most view this industry to be highly competitive where key industry players constantly compete for the same group of customers. Being the current industry leader, Jollibee is not content to sit in its laurels. The company revised its vision with the following in mind. 1999-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/2320 Master's Theses English Animo Repository Business Administration, Management, and Operations |
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De La Salle University |
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De La Salle University Library |
| continent |
Asia |
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Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| topic |
Business Administration, Management, and Operations |
| spellingShingle |
Business Administration, Management, and Operations Vendiola, Evelyn Q. A case of strategic planning for Jollibee Foods Corporation |
| description |
The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry.
Most view this industry to be highly competitive where key industry players constantly compete for the same group of customers. Being the current industry leader, Jollibee is not content to sit in its laurels. The company revised its vision with the following in mind. |
| format |
text |
| author |
Vendiola, Evelyn Q. |
| author_facet |
Vendiola, Evelyn Q. |
| author_sort |
Vendiola, Evelyn Q. |
| title |
A case of strategic planning for Jollibee Foods Corporation |
| title_short |
A case of strategic planning for Jollibee Foods Corporation |
| title_full |
A case of strategic planning for Jollibee Foods Corporation |
| title_fullStr |
A case of strategic planning for Jollibee Foods Corporation |
| title_full_unstemmed |
A case of strategic planning for Jollibee Foods Corporation |
| title_sort |
case of strategic planning for jollibee foods corporation |
| publisher |
Animo Repository |
| publishDate |
1999 |
| url |
https://animorepository.dlsu.edu.ph/etd_masteral/2320 |
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1783960626322735104 |