A case of strategic planning for Jollibee Foods Corporation

• Main Author: Vendiola, Evelyn Q.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2320
• Institution: De La Salle University

The fastfood industry is divided into 5 major areas: i.e. Hamburgers, Noodles, Chicken, Pizza and Doughnuts. Jollibee Foods Corporation belongs to the Hamburger segment of this industry. Most view this industry to be highly competitive where key industry players constantly compete for the same group...