A Marketing research for Unilever's promotional events
The way Unilever promotes business products plays a key role in their success. This was best illustrated by the First Day Funk Rexona Campaign in June 2005 and Close-Up’s Lovapalloza in February 2007. Given these facts and considering the direction being taken by Unilever’s promotional activities, t...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17516 |
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| Institution: | De La Salle University |
| Language: | English |
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