A proposed marketing plan for Kell's lemon iced tea

Multi-M Food Corporation has been in existence for more than 12 years now. Approximately two years ago, the company began to introduce their own new product, Kell's Iced Tea, out to their circle of customers in the institutional market. Now, the company wants Kell's Iced Tea to be distribu...

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Bibliographic Details
Main Authors: Tan, Dianne Kristine N., Tan, Twinny W.
Format: text
Language:English
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17548
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Institution: De La Salle University
Language: English
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