A marketing plan for WeServ Systems International, Inc.

• Main Authors: Lim, Kathleen A., Saw, Tammy Erica S., Tan, Melody L.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17553
• Institution: De La Salle University

WeServ Systems International, Inc. has been in the industry for almost 14 years now but only a number knows what it does. This is the reason why the goal of this marketing plan is to create WeServ Systems International’s corporate image as a reliable software service partner to Philippine based businesses that utilize software applications to facilitate their business. From the survey conducted by the researchers, only 14% is aware of the company WeServ and 3% has availed of its services. In order to achieve the said goal, the researchers plan to increase its awareness from 14% (118) to 30% (289) after the first year implementation of the marketing plan. Furthermore, the number of clients is targeted to increase from 3% (25) to 5% (42). Marketing communication mix strategies such as sales and distribution program, advertising program, and even program are recommended to reach the said objectives. The researchers made three programs for the sales and distribution part. These are the (1) 2You Tell. We Serve3, (2) 2Search for WeServ3, and (3) 2Let them know me3 programs. In the 2You Tell We Serve3 program, sales consultants will be appointed to build relationships with the clients and sell WeServ’s licenses. The 2Search for WeServ3 program will focus on Search Engine Marketing and Website enhancement. Lastly, in 2Let them know me3 program, fliers and mini brochure will be sent to prospective clients through e-mail and snail mail respectively. Print advertisements will also be utilized. Advertisements will be placed in Computerworld magazine and Businessworld newspaper. An event is also suggested to build strong ties between WeServ’s employees and its customers. The estimated total cost for the marketing plan is Php4,056,800.00. It is estimated that with the marketing plan, there will be a difference of Php446,679,259.52 in net income as compared to without the marketing plan.