An advertising campaign for Sharp 14V-J200S

• Main Authors: Jimenez, Josell Cyril P., Paras, Christine F., Santiago, Quiel Leandro B.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17573
• Institution: De La Salle University

There has been noticeable decline in the brown line industry over the past three years. A number of factors have contributed to such decline, one of which is the shift of consumer preferences from the conventional goods to new and trendy ones such as fancy cellular phones, high-tech pagers, and lapt...