A research paper entitled: A UAI study on the Philippine RTD milk industry

• Main Authors: Dy, Hubert S., Tan, Jan Dominic D., Tan, Jorge D.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17578
• Institution: De La Salle University

Universal Robina Corporation (URC) has been contemplating for some time, of entering the local ready-to-drink (RTD) milk market and so this group has proposed to conduct an in-depth study that investigates the needs and wants when buying RTD milk. The overall objective of this study is to devise a p...