Eye-mo anti-conjunctivitis
EYE-MO anti-conjunctivitis is the new addition to the EYE-MO product line scheduled to be launched nationwide in 1996. It is an ethical product which requires prescription and is classified under the anti-infective segment of the ophthalmic treatment market. Ophthalmologists and General Practitioner...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1995
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17582 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | EYE-MO anti-conjunctivitis is the new addition to the EYE-MO product line scheduled to be launched nationwide in 1996. It is an ethical product which requires prescription and is classified under the anti-infective segment of the ophthalmic treatment market.
Ophthalmologists and General Practitioners make up the target market of the EYE-MO anti-conjunctivitis. The product will be positioned to give fast relief to conjunctivitis.
In its first year of operation, the firm aims to capture 10% of the anti-infective group through advertisements in medical publications, promotional activities which include giving away novelty items, detailing through medical representatives and efficient product distribution. |
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