Eye-mo anti-conjunctivitis

• Main Authors: Adriano, Anna Marie B., Andaya, Hazel C.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17582
• Institution: De La Salle University

EYE-MO anti-conjunctivitis is the new addition to the EYE-MO product line scheduled to be launched nationwide in 1996. It is an ethical product which requires prescription and is classified under the anti-infective segment of the ophthalmic treatment market. Ophthalmologists and General Practitioners make up the target market of the EYE-MO anti-conjunctivitis. The product will be positioned to give fast relief to conjunctivitis. In its first year of operation, the firm aims to capture 10% of the anti-infective group through advertisements in medical publications, promotional activities which include giving away novelty items, detailing through medical representatives and efficient product distribution.