Splash Corporation, Inc. an advertising campaign for biolink green papaya whitening bath soap with pearl cream essence

• Main Authors: Choa, Gimra Lynne N., Racho, Margaret F., Sy, Lorraine Philipps N.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17589
• Institution: De La Salle University

To homogenous products, it can be a challenge for one brand to stand out and set itself apart from the others. This paper proposes a plan, which based on quantitative and qualitative research, can potentially bring the Biolink brand to another level in terms of its identity and position in the skin...