Soaps, creams and strips: Procter & Gamble’s approach to Innovation
Innovate to give the customers what they desire -- it may sound like a simple and straightforward mantra for success in business, but many companies find themselves struggling to be gainfully innovative! Throw in ‘fickle-minded consumers’ and ‘a myriad of competitor offerings’ into the mix and the c...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/174 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1173&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |