A market research for orange and bronze's web-based survey system

• Main Authors: Dungo, Maria Michelle, Qua, John Thomas, Sy, Jenny
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17590
• Institution: De La Salle University

Survey represents one of the most common types of quantitative, social science research. And one of the modern ways of conducting a survey is the Web-Based Survey, which allows the researcher to communicate with their respondents in the most convenient way. The Web's rapid growth rate and demographic shift toward a more mainstream audience makes it an appealing survey tool. And also the reason which drives for a maketing research for the company, Orange and Bronze Software Labs, the Company would want to take this opportunity to offer the survey system to the market given such trend in the data collection process. The research aimed at determining the market acceptance of the Web-Based Survey System in the Philippines and the factors that affects the decision of the market. The research output is based on the primary and secondary data gathered by the researchers. In order to determine the significant features that would incline the market to accept the Web-Based Survey System, the linear regression, specifically least-square analysis was used. The linear regression yields four (4) significant features and characteristics of the Web-Based Survey System such as: (1) Content and (2) Accuracy of Information, (3) Ease (Ease of use) in using the System and lastly, (4) Reliability/Efficiency of the Service. The survey system would then be named Sorbet-Survey to provide easy recall from its clients and with its tagline the Sweetest thing in survey .