A market research for orange and bronze's web-based survey system

Survey represents one of the most common types of quantitative, social science research. And one of the modern ways of conducting a survey is the Web-Based Survey, which allows the researcher to communicate with their respondents in the most convenient way. The Web's rapid growth rate and demog...

Full description

Saved in:
Bibliographic Details
Main Authors: Dungo, Maria Michelle, Qua, John Thomas, Sy, Jenny
Format: text
Language:English
Published: Animo Repository 2007
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17590
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-18103
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-181032021-11-26T13:19:40Z A market research for orange and bronze's web-based survey system Dungo, Maria Michelle Qua, John Thomas Sy, Jenny Survey represents one of the most common types of quantitative, social science research. And one of the modern ways of conducting a survey is the Web-Based Survey, which allows the researcher to communicate with their respondents in the most convenient way. The Web's rapid growth rate and demographic shift toward a more mainstream audience makes it an appealing survey tool. And also the reason which drives for a maketing research for the company, Orange and Bronze Software Labs, the Company would want to take this opportunity to offer the survey system to the market given such trend in the data collection process. The research aimed at determining the market acceptance of the Web-Based Survey System in the Philippines and the factors that affects the decision of the market. The research output is based on the primary and secondary data gathered by the researchers. In order to determine the significant features that would incline the market to accept the Web-Based Survey System, the linear regression, specifically least-square analysis was used. The linear regression yields four (4) significant features and characteristics of the Web-Based Survey System such as: (1) Content and (2) Accuracy of Information, (3) Ease (Ease of use) in using the System and lastly, (4) Reliability/Efficiency of the Service. The survey system would then be named Sorbet-Survey to provide easy recall from its clients and with its tagline the Sweetest thing in survey . 2007-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/17590 Bachelor's Theses English Animo Repository Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Marketing
spellingShingle Marketing
Dungo, Maria Michelle
Qua, John Thomas
Sy, Jenny
A market research for orange and bronze's web-based survey system
description Survey represents one of the most common types of quantitative, social science research. And one of the modern ways of conducting a survey is the Web-Based Survey, which allows the researcher to communicate with their respondents in the most convenient way. The Web's rapid growth rate and demographic shift toward a more mainstream audience makes it an appealing survey tool. And also the reason which drives for a maketing research for the company, Orange and Bronze Software Labs, the Company would want to take this opportunity to offer the survey system to the market given such trend in the data collection process. The research aimed at determining the market acceptance of the Web-Based Survey System in the Philippines and the factors that affects the decision of the market. The research output is based on the primary and secondary data gathered by the researchers. In order to determine the significant features that would incline the market to accept the Web-Based Survey System, the linear regression, specifically least-square analysis was used. The linear regression yields four (4) significant features and characteristics of the Web-Based Survey System such as: (1) Content and (2) Accuracy of Information, (3) Ease (Ease of use) in using the System and lastly, (4) Reliability/Efficiency of the Service. The survey system would then be named Sorbet-Survey to provide easy recall from its clients and with its tagline the Sweetest thing in survey .
format text
author Dungo, Maria Michelle
Qua, John Thomas
Sy, Jenny
author_facet Dungo, Maria Michelle
Qua, John Thomas
Sy, Jenny
author_sort Dungo, Maria Michelle
title A market research for orange and bronze's web-based survey system
title_short A market research for orange and bronze's web-based survey system
title_full A market research for orange and bronze's web-based survey system
title_fullStr A market research for orange and bronze's web-based survey system
title_full_unstemmed A market research for orange and bronze's web-based survey system
title_sort market research for orange and bronze's web-based survey system
publisher Animo Repository
publishDate 2007
url https://animorepository.dlsu.edu.ph/etd_bachelors/17590
_version_ 1772835318556262400