A marketing plan for Kodak EZ200

Kodak has been the market leader in the digital camera industry since its introduction in 1994 in the country. It bested its closest competitor, which is Sony by about 20%. Being the market leader in this competitive industry only shows the immense popularity of Kodak as a digital camera brand. Lamc...

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Bibliographic Details
Main Authors: Chua, Sheryl, Maskarino, Peter, Yu, Patrick
Format: text
Language:English
Published: Animo Repository 2000
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/17591
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Institution: De La Salle University
Language: English