A marketing plan for Kodak EZ200

• Main Authors: Chua, Sheryl, Maskarino, Peter, Yu, Patrick
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/17591
• Institution: De La Salle University

Kodak has been the market leader in the digital camera industry since its introduction in 1994 in the country. It bested its closest competitor, which is Sony by about 20%. Being the market leader in this competitive industry only shows the immense popularity of Kodak as a digital camera brand. Lamco International, being the sole distributor of Kodak Digital products to IT stores in the country since 1998 benefited from this arrangement. Kodak digital products added up to the over-all sales of Lamco International. By January 2011, Kodak will introduce a competitive priced digital camera, the Kodak EZ200 model. The EZ200 will be the entry-level model of digital cameras in the Philippine market. The competitiveness of the price and its functionality will likely enthrall the Filipino consumers. Having seen this opportunity, the group conducted a purposive survey on the dealers and the end-users. The survey results were given much thought by the group and most of the results were deliberated upon in the proposal. The recommendation presented is equally centered on creating consumer awareness therefore generating of sales. The group forecast that because of the marketing strategies undertaken, the EZ200 digital camera model will be the number one contributor in the digital camera sales of Lamco International.